Asset Plus - Mutual Fund
Simplify fund investment
Asset Plus does not have many physical branches to facilitate face-to-face interactions with its customers. This limited number of branches increases the importance of a mobile solution to accommodate the mobile first lifestyle of their growing customer base.
By emphasizing the user’s journey, we were able to help Asset Plus craft a mobile application suited for the inexperienced investors, a large demographic of their user base.
Fuelled by user research, our design process blends design thinking, lean UX methodology, and agile to design and iterate solutions that solve real user problems.