Finansia - Stock Brokerage
Make stock trading easy
While Finansia Hero app has many powerful tools that can help users trade such as automated trading, its complexity and UI confused many users.
How might we redesign the new app to be as simple and intuitive as possible while still keeping all the relevant data accessible to the user when they need it most?
Fuelled by user research, our design process blends design thinking, lean UX methodology, and agile to design and iterate solutions that solve real user problems.